matthew turner portfolio
My adventure into marketing began in 2004, whilst studying at University.
Curiosity soon led to obsession, leading me to get my Masters in Marketing before entering the “real world”.
I’ve been hooked ever since, and because I also have a passion for Writing, it will come as no surprise that when I stepped into the Online World I quickly felt at home — Content Marketing becoming my new obsession.
On this page, you’ll find a Selection of Client Case Studies as well as LOTS of links to Samples, Examples & More.
But of course, this only scratches the surface.
If you’d like further context or have any questions, please let me know via matt@turndog.co
Better yet, let’s arrange a short conversation so you can learn all you need to know about me and I can venture into your own world — schedule a short call with me here.
MY CURRENT ROLE
Director of Content – Prince of Travel
As the Director of Content, I head up the strategic direction of Prince of Travel (and its sub-brands: Prince Collection and the Travel Summit), overseeing the Writing, Video, and Social Media teams.
Some of my core deliverables include:
- Leading the strategic direction our content takes, ensuring it achieves our key objectives
- Building holistic systems and processes that set all content (and team members) up for success
- Increasing engagement throughout all phases of the funnel
To learn more about the work I do at Prince of Travel, visit: princeoftravel.com
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Whereas if you want to learn more about my previous work, projects & clients … keep scrolling??
CASE STUDY: SCOTT OLDFORD
Owning a number of leadership roles, I’ve collaborated with Scott in several of his businesses — LeadCraft, 1MT, and Wisdom Media — scaling up to and beyond seven figures each time. Acting as both his personal Ghostwriter and operating the Content Marketing, I achieved several stand-out results, including:
✅ Revamped personal brand, amassing 8K YouTube subscribers and securing syndication with Forbes and Entrepreneur Magazine.
✅ Elevated lead generation with an integrated editorial calendar, boosting brand awareness and traffic by 200%+.
✅ Expanded content marketing team from 2 to 8, implementing an integrated content management system to enhance efficiency.
Samples/Examples of Work
CASE STUDY: MIRASEE
Trusted as one of Danny Iny’s “go-to” creative writing experts, I wrote dozens of long-form articles, guides, and whitepapers that improved traffic/lead generation, as well as educational material for clients. Some of my core outcomes included:
✅ Enhanced SEO with a backlink strategy and influencer partnerships, boosting efficiency by 50%.
✅ Tripled traffic by refining the editorial calendar and optimizing Search Engine Optimization (SEO) practices, amplifying lead generation across products.
✅ Developed comprehensive training content, elevating Online Courses, Mentorships, and Mastermind Groups for members.
CASE STUDY: POWER OF POSITIVITY
Working with Kristen and the Power of Positivity team, I’ve transformed their content strategy with sophisticated marketing automation and self-directed email campaigns that have increased engagement by more than 300%. Some of my core outcomes include ??
✅ Revitalized a 150k+ email list with an advanced automated marketing system, amplifying cross-sell and up-sell opportunities.
✅ Designed an integrated digital media Newsletter Strategy, serving new courses and services for the 50+ million community.
✅ Achieved a 3x boost in Customer Rate Optimization through a comprehensive multimedia email marketing system.
Samples/Examples of Work
CASE STUDY: INFLUEX
As a senior copywriter in this industry-renowned agency, I’ve directly worked with clients to bring their personal brands to life through attention-grabbing websites. Some of the key results I’ve achieved include ??
✅ Spearheaded copywriting that powered renowned websites for the likes of Kristen Butler, The Power of Positivity, Dr. Johné Battle, Kathryn Janicek, Dave Allred, and many more.
✅ Pioneered multiple Web Content Writing SOPs, elevating team productivity and quality of deliverables.
✅ Upheld 100% of deadlines (despite many tight ones), driving design success with distinctive and compelling copy.
CASE STUDY: TOM MORKES
My work with Tom has seen me cleanse and rebuild his stale email list, revitalizing and integrating multiple funnels and laying the foundations for passive income through books, courses, and programs. Some core results we’ve accomplished so far include ??
✅ Skyrocketed engagement by 10X within a 15,000+ list in two months, generating $10k+ in sales.
✅ Developed an automated content management system that doubled conversions in mere weeks.
✅ Launched a membership program, introducing a steady revenue stream and achieving omnipresence through an innovative newsletter system.
In addition to the above, please find below a series of Samples and Examples of my work so you can see the sort of creations I’ve created over the years — and ofc course, imagine what I can do for you.
LONG-FORM ARTICLES (GHOSTWRITTEN)
LONG-FORM ARTICLES (CREDITED)
EMAILS/FUNNELS
BOOKS, GUIDES & TRAINING MATERIAL
SITE CONTENT
This is just a selection of samples and examples — for more (or if you would like further context on any of the above), please don’t hesitate to reach out via matt@turndog.co
OR better yet, let’s arrange a short conversation so you can learn all you need to know about me and I can venture into your own world — schedule a short call with me here.