matthew turner portfolio
My adventure into marketing began in 2004, whilst studying at University.
Curiosity soon led to obsession, leading me to get my Masters in Marketing before entering the “real world”.
I’ve been hooked ever since.
With 15+ years of marketing experience, I’ve worked with world-class entrepreneurs, authors, thought leaders, and founders to transform startup sensations into sustainable success – on this page, I talk about some of these.
If you’d like further context or have any questions, please let me know via matt@turndog.co
My experience includes B2B, B2C, and B2B2C environments, inside industries like travel, health & wellbeing, online education, personal development, e-commerce & entrepreneurship – some of the results I’m most proud of include:
✅ For a media company, I revitalized their 150K+ email, resulting in a significant increase in cross-sell and up-sell conversions through targeted automation.
✅ For one client, I designed and implemented automated systems and streamlined processes, leading to a 700% increase in content output (in just three months).
✅ For a digital entrepreneur, I generated $10K+ in new sales (within three weeks), increasing engagement in their 15,000+ list by 10X through a targeted campaign.
✅ For an online coaching service, I achieved a 200%+ increase in lead generation by implementing an integrated editorial calendar that boosted organic traffic.
✅ For a growing startup, I led a team of 25+ (including five managers) conducting leadership training that improved efficiency, collaboration, and decision-making.
✅ For a coaching business, I developed an automated content management system that doubled conversions in a few weeks, ensuring consistent brand visibility.
✅ For an education-based business, I designed an integrated digital media newsletter strategy that successfully promoted new courses and services to their 50M+ audience.
✅ For an e-learning company, I optimized their email marketing system, achieving a 3X boost in Customer Rate Optimization by delivering highly personalized and strategic content.
✅ For a tech startup, I enhanced SEO through a strategic backlink approach and influencer partnerships, increasing organic search efficiency by 50%.
These are just some of the results I’ve achieved over the last 15+ years, working with the likes of:
Scott Oldford
Danny Iny
Redbrick AI
Power of Positivity
Dale Carnegie
Russel Brunson
Prince of Travel
Influex
Steven Dux
Tom Morkes
Mirasee
The Wisdom Group
1MT
Tom Morkes
The Points Analyst
Kristen Butler
Mike Blankenship
Leonard Kim
Sara Stibitiz
Austin Netzley
Kathryn Janicek
Dave Allred
Melinda Cohan
Dr. Johné Battle
Voomly
33voices
Kayvon Kay
Joanie Dhillon
Greg Hickman
C.J. Haughey
CASE STUDY: SCOTT OLDFORD
Owning a number of leadership roles, I’ve collaborated with Scott in several of his businesses — LeadCraft, 1MT, and Wisdom Media — scaling up to and beyond seven figures each time. Acting as both his personal Ghostwriter and operating the Content Marketing, I achieved several stand-out results, including:
✅ Revamped personal brand, amassing 8K YouTube subscribers and securing syndication with Forbes and Entrepreneur Magazine.
✅ Elevated lead generation with an integrated editorial calendar, boosting brand awareness and traffic by 200%+.
✅ Expanded content marketing team from 2 to 8, implementing an integrated content management system to enhance efficiency.
Samples/Examples of Work
CASE STUDY: MIRASEE
Trusted as one of Danny Iny’s “go-to” creative writing experts, I wrote dozens of long-form articles, guides, and whitepapers that improved traffic/lead generation, as well as educational material for clients. Some of my core outcomes included:
✅ Enhanced SEO with a backlink strategy and influencer partnerships, boosting efficiency by 50%.
✅ Tripled traffic by refining the editorial calendar and optimizing Search Engine Optimization (SEO) practices, amplifying lead generation across products.
✅ Developed comprehensive training content, elevating Online Courses, Mentorships, and Mastermind Groups for members.
CASE STUDY: POWER OF POSITIVITY
Working with Kristen and the Power of Positivity team, I’ve transformed their content strategy with sophisticated marketing automation and self-directed email campaigns that have increased engagement by more than 300%. Some of my core outcomes include 👇👇
✅ Revitalized a 150k+ email list with an advanced automated marketing system, amplifying cross-sell and up-sell opportunities.
✅ Designed an integrated digital media Newsletter Strategy, serving new courses and services for the 50+ million community.
✅ Achieved a 3x boost in Customer Rate Optimization through a comprehensive multimedia email marketing system.
Samples/Examples of Work
CASE STUDY: INFLUEX
As a senior copywriter in this industry-renowned agency, I’ve directly worked with clients to bring their personal brands to life through attention-grabbing websites. Some of the key results I’ve achieved include 👇👇
✅ Spearheaded copywriting that powered renowned websites for the likes of Kristen Butler, The Power of Positivity, Dr. Johné Battle, Kathryn Janicek, Dave Allred, and many more.
✅ Pioneered multiple Web Content Writing SOPs, elevating team productivity and quality of deliverables.
✅ Upheld 100% of deadlines (despite many tight ones), driving design success with distinctive and compelling copy.
CASE STUDY: TOM MORKES
My work with Tom has seen me cleanse and rebuild his stale email list, revitalizing and integrating multiple funnels and laying the foundations for passive income through books, courses, and programs. Some core results we’ve accomplished so far include 👇👇
✅ Skyrocketed engagement by 10X within a 15,000+ list in two months, generating $10k+ in sales.
✅ Developed an automated content management system that doubled conversions in mere weeks.
✅ Launched a membership program, introducing a steady revenue stream and achieving omnipresence through an innovative newsletter system.
In addition to the above, please find below a series of Samples and Examples of my work so you can see the sort of creations I’ve created over the years — and ofc course, imagine what I can do for you.
LONG-FORM ARTICLES (GHOSTWRITTEN)
LONG-FORM ARTICLES (CREDITED)
EMAILS/FUNNELS
BOOKS, GUIDES & TRAINING MATERIAL
SITE CONTENT
This is just a selection of samples and examples — for more (or if you would like further context on any of the above), please don’t hesitate to reach out via matt@turndog.co