You have no time to spare. You make the phrase ‘I’m busy’ seem like a joke! You’re an entrepreneur with much to do. The only hope is if God decides to add a few extra hours to the day…and even then it’d be a struggle.
This is the common trend I see among business people of all types
Young or old…B2B or B2C…local or global…people simply have zero time to spare
So you can imagine the look on their face when I come and talk about Strategic Marketing. What a stupid waste of time. They’re polite and nice about it, but I can see it in their eyes.
I spend a good half an hour trying to convince them to consider the light, let alone see it
Is Strategic Marketing The Answer?
What Is Strategic Marketing? I cover this subject in my Free Ebook of the same name. This is a subject I’ve covered many times in the past, so I won’t go into too much detail. However, what I will say is this…
It requires you to look at the bigger picture
I understand that it’s difficult to look past the end of your nose. You have work to do RIGHT NOW. Work that pays the bills and keeps food on the table. But it’s like a pressure valve.
Issues don’t magically disappear. At some point you need to tackle them, and the longer you leave it, the bigger the issue gets. And marketing is an issue that most businesses face.
You might be busy right now, but that doesn’t mean all is dandy. Marketing doesn’t only help you reach more people, but it allows you to assess where you are, what you’re doing, and how you can improve.
This is what people don’t think about. And this is why Strategic Marketing can help
Strategic Marketing With Zero Time
You’re busy…I get it, don’t worry.
But there’s always some time to be had. And guess what…you don’t need a great deal to make an impact. Think quality over quantity. There’s many things you can do, but I’d like you to consider the following:
- Schedule a 30-minute Brain Trust Meeting every week – in this meeting discuss the bigger picture, problems, and aspects of the business. Not what’s happening right now!
- Choose ONE piece of communication – Twitter, Facebook, Direct Mailing…whatever it might be, choose the one that suits your business best. You know your business better than anyone. What works above all the rest?
- Create a very brief Brand Story – a Brand Story can be huge, but I want you to create a quick cheat sheet. Make it brief but full of aspects about who your Brand is. Find out how to do this HERE
- Rally the troops – Now’s the time to involve your staff. Whether you have one or one-hundred, now’s the time to get them on board. You all need to be singing from the same hymn sheet.
- Choose one Product/Service and rip it apart – choose one and destroy it. Question what it does and who buys it and how you can make it better
Doing this won’t fix all your problems, but this is Strategic Marketing in it’s basic form. It’s about looking at the grander scheme of things and making the process better
What This Achieves
Why would you do this? What does the above advice do to your business?
It gets you thinking about your business on the grander level. The people I mentioned earlier, they have no time for marketing and resist it. But when I ask them if they think they need to improve, they always say yes.
They talk about needing to reach more people, speaking to their customers, getting their message across more effectively, etc.
They know what the problems are, but they put them off because it isn’t creating an immediate issue. But that valve will go off at some point. Now or then…does it really matter?
Strategic Marketing can help. The above tips will help you get on the right track. And it doesn’t take much time. 30 minutes here…10 minutes there…an extra email or two throughout the week. It won’t put you in your grave.
The only way to solve the grander issues of your business is to think on a grander level. If you focus on the now, you’ll only see immediate success or failure. That’s hardly going to help you move forward over time, is it?
Like I say, this won’t solve all your problems, but it will get you started. Sometimes getting going is the hardest part. Ideas emerge from thinking, and they spread through passion.
Turndog Millionaire – @turndog_million