* Dara starts us off by sharing info about her new book, The Indie Author Revolution

* After reading a recent Blog Post, I was intrigued to hear about her marketing activities

* We start by talking about PR Distribution services, a process I’ve heard bad things about. However, Dara discusses her recent experiences and the impact it has had. It’s made me re-think my opinion of the entire process, and it could yet become an ideal tool for indie authors

* This moves us on to working with a publicist, and what Dara’s thoughts are on this. She discusses how she used her publicist, what it brought, and what her advice is for fellow writers. Although she thinks working with a publicist has its place in the world, a proactive approach from the writer is a more effective approach

* I’m also interested in how she used advertising/sponsorship. She first discusses Facebook Ads and how it helped gather more likes for her page. Overall, this was a very cost effective means to get noticed. She also talks about her Goodreads Giveaway and sponsorship on Jane Friedman’s website. Both methods have helped gather awareness and shift some copies

* Dara talks about advertising moving forward and whether it will play a large part after the initial launch. She feels a book remains ‘new’ for 18 months, so she wants to continue certain advertising and promotions in the future

* Finally, I talk to Dara about her launch party, and how a real world event can help attract readers. She recommends to have a launch party even if your book is E-Book only. With smartphones and tablets, people have continued access to online stores.

* She also shares her own book launch, how she worked with a local bookstore, and how she connected with a number of new people. It wasn’t only a great selling opportunity, but a nice way to celebrate with friends and family.

* We finish the chat discussing POD v E-Book, Blogging, and what Dara has planned in the coming months. The keyword was balance, and how writers need to find one between their writing and everything else.