Welcome to TURNDOG TALKS TO: the time of the week where I interview people with a story to share.
Today I interview Mike McDerment, the founder of the glorious Freshbooks Brand. I instantly fell in love with Freshbook’s story and style, so interviewing Mike for The Successful Mistake was high on my list. In this chat we discuss Great Mistakes and adversity, and how he’s overcome them to take Freshbooks to where it is today – one of the world’s leading Cloud Accounting Systems. A great interview, I’m sure you’ll agree.
The Interview Overview
- Mike talks about the name of Freshbooks and the brand overall, and how it took a while to evolve into what it is today
- Not enough focus was placed on this initially, and after 3 years they faced a complete re-brand
- Mike’s main mistake was investing in some data software, however, and the journey this took him on
- He discusses knowing when to cut loose from an idea, and how you constantly cling on to the hope that: “it will be better around the corner.”
- Eventually they did leave this software behind, and Mike talks about how they were able to develop things cheaper and more effectively.
- He also discusses how it’s made him stronger, and how he’s more confident in making certain decisions these days.
Mike McDerment is the co-founder and CEO of FreshBooks, planet earth’s #1 cloud accounting solution designed for small business owners. In 2003, Mike built FreshBooks for his design firm, scratched his own itch, then moved into his parent’s basement for 3.5 years to get FreshBooks off the ground. Since then over 5,000,000 people have used FreshBooks to save time billing and collect billions of dollars. Mike and his team dedicate themselves to executing extraordinary experiences everyday for small business owners who want to focus on the work they love, instead of on their paperwork.
Thanks for dropping by and joining us for this marvelous edition of Turndog Talks To
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Have a most lovely day,
Tundog – @turndog_million