How To Over-Deliver During Your Next Big Launch: with Jeff Goins

LISTEN TO JEFF & ME CHAT ABOUT HIS INSPIRING ENTREPRENEUR STORY

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When I first began blogging and generally mulling around the inter-web, Jeff Goins was one of the first people I followed. As a writer he hasn’t only helped me a great deal in terms of craft, but paved the way and proved to be one heck of a fine example for any budding entrepreneur.

I’m proud to have him part of The Successful Mistake, and it’s damn privilege to see him grow and stride forward, constantly pushing down one new barrier after the other. In terms of this fine chat, he focusses on his first ever launch, and how he made one glaring error. It’s a juicy #GreatMistake, and one you’re sure to adore.

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IN THIS SESSION, YOU’LL LEARN:

• IT’S ALWAYS BETTER TO UNDER PROMISE AND OVER DELIVER

• INSTEAD OF PANICKING AND PROMISING THE WORLD ONLY TO REGRET IT LATER

• FAILING TO DELIVER MAY OR MAY NOT AFFECT YOUR RELATIONSHIP WITH CUSTOMERS, BUT IT’S SURE TO KEEP YOU AWAKE AT NIGHT

• VALIDATING AND PRE-SELLING AN IDEA IS GOOD, BUT THERE’S SOMETHING TO BE SAID ABOUT CREATING FIRST AND THEN EARNING IT

• QUITE OFTEN YOU’LL OVER-PROMISE BECAUSE YOU’RE SCARED AND FEAR YOU’RE NOT WORTHY ENOUGH

• SOMETIMES YOU HAVE TO WORK AND PLUNGE INTO FEAR IN ORDER TO GAIN COURAGE AND CONFIDENCE AND EXPERIENCE

• FEAR FORCES YOU TO OVER COMPENSATE AND UNDER VALUE WHAT YOU HAVE TO OFFER

• FEAR ALSO HAPPENS TO BE A SIGN THAT YOU’RE DOING SOMETHING IMPORTANT

• IF YOU WANT TO CREATE A WOW MOMENT AND TOUCH SOMEONE, YOU HAVE OVER-DELIVER AND GO BEYOND WHAT THEY EXPECT

• MORE OFTEN THAN NOT, WOW MOMENTS COME DOWN TO A LITTLE EXTRA EFFORT ON YOUR PART, AND A SMIDGEN OF ADDED THOUGHT

• THE ADDED NEGATIVE TO OVER-PROMISING, IS THAT EVEN IF YOU SUCCEED YOU ONLY OFFER WHAT YOU PROMISED

• AS SUCH, IT’S IMPOSSIBLE TO CREATE A WOW MOMENT

• THE BEST WAY TO BUILD A TRIBE IS TO GIVE TO THEM

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THIS SESSION’S QUOTABLE TWEET:

“WOW is the gap between what you expect and what you get” ~ @JeffGoins via @MichaelHyatt

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RESOURCES MENTIONED IN THIS SESSION:

• THE ART OF WORK
• GARY VAYNERCHUK
• JULIEN SMITH
• MICHAEL HYATT
• BUFFER

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TODAY’S AWESOME GUEST:

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HIS STORY BASED BIO:

One day I came across Jeff Goins rather early in my blogging adventure, and I knew him as a dude who wrote, blogged, helped a lot of people, and generally did cool ass stuff in abundance. Not much has changed in the years since, except Jeff’s catapulted his way into the stratosphere with a spiffy new hairdo and quiff in toe.

Jeff writes inspiring words that help folk like you and me grow. It’s not necessarily about top ten tips this, or how to overcame that – although I’m sure he’s more than capable of such suchness – rather what you need to do to better equip yourself for work, life, and more.

Also he kind of looks like Luke Skywalker, which is beyond awesome. Go ahead and squint a little, and you’ll see what I mean.

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