The Fear of Niche But Why You Should Embrace It: with Ethan Austin

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LISTEN TO ETHAN & ME CHAT ABOUT HIS INSPIRING ENTREPRENEUR STORY

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As a fan of crowdfunding and the potential behind it, I was excited to involve Ethan Austin in The Successful Mistake, because not only is he co-founder of GiveForward, but one of the first people to venture into the crowdfunding world.

Offering a unique insight into how everything began, and a wonderful peek into his #GreatMistake, Ethan shares tales about the power of niche, spreading your wings, and growing a business on your terms. Lots to learn here, and an interview I continue to reference all of the time.

 

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IN THIS SESSION, YOU’LL LEARN:

  • When you try to be everything for everyone, you ultimately don’t connect with anyone
  • If in doubt, listen to your customers/users/audience
  • You don’t even have to ask them questions… JUST LISTEN to them and observe what they say/do
  • It’s not always possible to pivot quickly, especially if you’ve ploughed a lot of money into the initial build
  • This becomes more apparent if you outsource everything rather than have an in-house team
  • Don’t underestimate the value of a technical co-founder (especially when building software of some kind)
  • It’s often hard to attract investors into a software company without a technical co-founder
  • Jut because you niche in the beginning doesn’t mean you can’t diversify/expand at a later date
  • If you can solve a real problem for someone, they will use you… pay you… share you…
  • If you can ultimately solve a real problem, you have a  business

THIS SESSION’S QUOTABLE TWEET: [Tweet “”Being everything to everyone means you don’t connect with anyone” ~ @EthanAustin”]

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TODAY’S AWESOME GUEST:

Ethan Austin

WEBSITE

TWITTER

FACEBOOK

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HIS STORY BASED BIO:

What Ethan Austin doesn’t know about crowdfunding isn’t worth knowing about, kid. This is a guy who’s been there from the beginning, rocking it GiveForward before crowdfunding was a term – and even before Kickstarter was a thing!

But the great thing about Ethan is his focus on medical campaigns, for it’s an expensive and often unavoidable heartache that can happen to any of us. This makes him a do-gooder of huge proportions, and possibly a future saint.

I actually sense he’s already a saint, placed into sainthood sometime ago. But because he’s humble as your grandma’s pie, and as selfless as the guy who gives his lady-love his last chewing-gum, he keeps it on the down low. Well, I’m here to flaunt his good deeds and epic proportions. So bow down to Saint Ethan, and the wonderful work he does each day at GiveForward.

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Thanks for listening to today’s Session of The Purple Coffee Podcast. I’d love to hear your thoughts, so be sure to say hello via FACEBOOK or TWITTER. This is where I spend my days, and where the cool conversations happen.

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