by turndog
So you want to know how to tell a brand story, do you? You may assume it has to be about you, because it’s your brand story. The thing is, some of the most powerful brands and stories around are those that make it about others… about those they...
by turndog
“It started with a simple concept: A ball.” This is how One World Play’s Brand Story begins. Every now and then I take a few moments to sit back and marvel at how quickly simple ideas can grow into huge movements. A random whimsey transforms into a...
by turndog
Have you noticed how many brands utilise a one for one business model these days? Don’t get me wrong, I love them. They’re worthy and wonderful and show a more compassionate side to business: one where it isn’t about purely making money for you, but...
by turndog
When you woke up this morning, how many of these things did you do: make a cup of tea or coffee, have a shower, brush your teeth, wash the dishes, and put on clean clothes. I imagine you did all of these tasks, which is why charity: water offer such a motivational...
by turndog
In recent weeks I’ve talked a lot about Product Storytelling, and the brands who do it best. One of the first I came across who do this journey justice was Buffalo Trace – a brand of bourbon I happen to enjoy a lot. I tend to find people sit in one camp or...
by turndog
Do you own (or possibly aspire to own) a nice pair of shoes handcrafted in a workshop? I’m not talking about the mass-produced high-street versions you pass each day, rather those made from the likes of Cheaney, Barker, Loake, and Church’s. Such shoes go...
