by turndog
So you want to know how to tell a brand story, do you? You may assume it has to be about you, because it’s your brand story. The thing is, some of the most powerful brands and stories around are those that make it about others… about those they...
by turndog
“It started with a simple concept: A ball.” This is how One World Play’s Brand Story begins. Every now and then I take a few moments to sit back and marvel at how quickly simple ideas can grow into huge movements. A random whimsey transforms into a...
by turndog
Have you noticed how many brands utilise a one for one business model these days? Don’t get me wrong, I love them. They’re worthy and wonderful and show a more compassionate side to business: one where it isn’t about purely making money for you, but...
by turndog
In the beginning of 2014, I decided to do something rather scary… BE TRANSPARENT & HONEST. I want to be an open book, but I’m scared. WHY? Because I’m still at the beginning of my journey, and the numbers are pitiful, and the failures often and...
by turndog
When you woke up this morning, how many of these things did you do: make a cup of tea or coffee, have a shower, brush your teeth, wash the dishes, and put on clean clothes. I imagine you did all of these tasks, which is why charity: water offer such a motivational...
