by turndog
I Blogged about them and two hours later the apology came. That’s how! You may remember a post I did recently venting about the Orange Brand (my phone provider). I was not happy, to cut a long story short, and after 3 months of unhappiness I wrote a Post about...
by turndog
How can you turn Backwards Thinking into Forward Awesomeness? Through Creative & Strategic Thinking, that’s how. If this doesn’t make sense yet, don’t worry. I hope to explain things in the next few hundred words. This post is all about the...
by turndog
A couple of days ago I talked about how awesome Aweber are. The focus wasn’t on their Brand, logo or product, but the customer journey they’ve created. Today I want to look at the flip reverse of this. When a company is good at everything else, but...
by turndog
I use an email service called Aweber. Chances are you’ve heard of them, and if you have, it’s probably nothing but good. I know of many great online personalities using Aweber, and I don’t think I’ve ever heard a bad story. This says a lot....
by turndog
As a Strategic Marketer I’ve come across quite a few Marketing ‘Gurus’. Sometimes I meet them online, over Twitter or through a Blog, and sometimes at a networking event. They preach about having a solution to your Brand Positioning issues. That if...
