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One Vital Lesson From Kickstarter’s Interactive Storytelling

One Vital Lesson From Kickstarter’s Interactive Storytelling

by turndog

How easy it is to integrate interactive storytelling into your website? If you ask me, easy as pie, and Kickstarter are a brand who pull it off nicely. Of course, it depends how you define interactive storytelling… as Wikipedia (which let’s face it, is...
23 Reasons Interactive Storytelling Is The Future of Marketing

23 Reasons Interactive Storytelling Is The Future of Marketing

by turndog

Last week, I talked about why I left the world of old-hat marketing, and embraced the magic of interactive storytelling. I adore stories, and there’s few things in life I like more than writing and reading a good novel. BUT, Brand/Business Storytelling can...
Why I Left The Marketing World to Embrace The Art of Interactive Storytelling

Why I Left The Marketing World to Embrace The Art of Interactive Storytelling

by turndog

Have you ever met with a client or boss, excited and full of ideas, only for them to stare at you with complete and utter nothingness? You know, the type of rolling eyes that say, “God, not this again…” I have, and it was a meeting like this that...

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