by turndog
As more and more established brands embrace brand story telling, I suspect it’ll continue to grow in 2015. Great news for a Brand Storyteller like me, but full of frustration, too. I love seeing folk share their Brand Story, but hate to see brands replace their...
by turndog
If you haven’t noticed, we live in a fast-moving, attention-shrinking, competitive-bulging society, and I doubt 2015 plans to stem this chaotic frenzy. In fact, I’ll go as far to say we’ve only just scratched the surface, and as technology continues...
by turndog
In the beginning of 2014, I decided to do something rather scary… BE TRANSPARENT & HONEST. I want to be an open book, but I’m scared. WHY? Because I’m still at the beginning of my journey, and the numbers are pitiful, and the failures often and...
by turndog
For an entrepreneur, the festive season sparks a particular mindset. It isn’t presents or carolling or turkey, but the forthcoming end of one year, and the bright beginnings of anew. A few weeks ago, I considered 2014 and what I’d achieved, and what 2015...
by turndog
“Our blades are f***ing great,” says Michael Dubin, co-founder of The Dollar Shave Club. With a few incredible storytelling techniques up their sleeve, they set up in 2011 and embarrassed the hell out of Gillette and the rest of the stuck in their ways...
