The Successful Mistake has taught me an awe-inspiring amount, but it’s the people and relationships I appreciate the most. Having interviewed 160+ inspiring entrepreneurs, I’ve met some great minds – not just the people who appear in the book, but the brands and tools I’ve uncovered along the way as well.

I’ve had to push myself and work smarter and more effective. I’ve found brands like FollowUp.cc who help me achieve a more proactive day. Without such tools I wouldn’t be where I am – and this is why I’m delighted to announce that The Successful Mistake and FollowUp.cc have formed a mighty partnership.

We have a few tricks up our sleeve, which I’m sure you’ll enjoy…

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THE SUCCESSFUL MISTAKE & FOLLOWUP.CC

Involving sponsors in The Successful Mistake puts me on edge. I have a background in sports sponsorships, so I’m aware how soulless and fake they can be. Once I decided to involve a few chapter partners in The Successful Mistake, I insisted I wouldn’t compromise and become someone I once hated so much:

  • I WILL ONLY INVOLVE BRANDS I USE
  • I WILL ONLY PROMOTE BRANDS I SING THE PRAISES OF ALREADY
  • I WILL NOT LOOK AT READERS AS CONSUMERS, SO WILL NOT TREAT THEM AS SUCH

This is why The Successful Mistake and FollowUp makes sense. I’ve used FollowUp.cc for a few years and sing their praises often. They provide a tool that helps me follow people up in style, and remain a productive member of the world.

I’ve only approached certain brands for The Successful Mistake Chapter Partnerships, and they’re ones I already love and adore and use. I can’t promise you’ll love them and use them. I cannot promise they’ll help you or your business.

BUT they help me, and I don’t see these as sponsorships, instead meaningful partnerships that will make The Successful Mistake better – for me, for you, for everyone…

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WHAT YOU CAN EXPECT FROM FOLLOWUP.CC & THE SUCCESSFUL MISTAKE

At this moment in time we’ve only scratched the surface. Having plotted and planned with Suzanne from FollowUp.cc, we have a few tricks up our sleeve for the here-and-now. But this isn’t a one-and-done thing, rather a genuine partnership that will evolve over time.

As we edge closer to the publication of The Successful Mistake, new ideas will flow from us to you. Once the book hits the shelves, we’ll continue to add value and excitement. But for now, this is what you can expect:

  • An Exclusive interview with FollowUp’s CEO, Suzanne Cohen – a special edition of The Purple Coffee Podcast
  • My Guest Post on FollowUp.cc where I discuss how to follow-up your emails like a boss
  • A FollowUp webinar where I share the tools I use to follow-up those I do (including my special instant follow-up technique)
  • A special FollowUp.cc Goodie Pack you can download from here
  • A host of secret plans as we edge closer to The Successful Mistake Launch

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LET THE FUN BEGIN

I’m so excited to have FollowUp.cc involved in The Successful Mistake. This post marks the beginning of something special, as these aren’t the soulless sponsorships you’re used to seeing. They’re genuine partnerships that will transform The Successful Mistake from good-to-great. Welcome to the fun, FollowUp.cc. We’re going to rock it!

TURNDOG

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