What Can Your Shoes Teach You About Storytelling?

What Can Your Shoes Teach You About Storytelling?

Do you own (or possibly aspire to own) a nice pair of shoes handcrafted in a workshop? I’m not talking about the mass-produced high-street versions you pass each day, rather those made from the likes of Cheaney, Barker, Loake, and Church’s. Such shoes go...
How To Show Your Product Journey Like Litographs Do?

How To Show Your Product Journey Like Litographs Do?

Have you ever landed on a website, watched a video, or a read an about page, lean back in your chair and say, “Wow. I like these guys. This is the kind of business I can support.” I have, and during their first Kickstarter Campaign, Litographs captured my...
How Awesome Merchandise Share An Awesome Product Story

How Awesome Merchandise Share An Awesome Product Story

If you produce a product of some kind, it’s safe to say it produces a story in its own right. How big of a role it plays in your overall brand story depends on you and your business, but your product story may unlock an important door that brings you and your...
Is This The Best About Page Example In The World?

Is This The Best About Page Example In The World?

I cannot recall when I first came across this about page example, but I consider it one of the best in the world. I seem to remember finding Rameet Chawla in Forbes, and because he has a rather awesome name and is reminiscent to an Indian Jesus, I said to myself,...