by turndog
In recent weeks I’ve talked a lot about Product Storytelling, and the brands who do it best. One of the first I came across who do this journey justice was Buffalo Trace – a brand of bourbon I happen to enjoy a lot. I tend to find people sit in one camp or...
by turndog
Do you own (or possibly aspire to own) a nice pair of shoes handcrafted in a workshop? I’m not talking about the mass-produced high-street versions you pass each day, rather those made from the likes of Cheaney, Barker, Loake, and Church’s. Such shoes go...
by turndog
Have you ever landed on a website, watched a video, or a read an about page, lean back in your chair and say, “Wow. I like these guys. This is the kind of business I can support.” I have, and during their first Kickstarter Campaign, Litographs captured my...
by turndog
If you produce a product of some kind, it’s safe to say it produces a story in its own right. How big of a role it plays in your overall brand story depends on you and your business, but your product story may unlock an important door that brings you and your...
by turndog
How easy it is to integrate interactive storytelling into your website? If you ask me, easy as pie, and Kickstarter are a brand who pull it off nicely. Of course, it depends how you define interactive storytelling… as Wikipedia (which let’s face it, is...
