by turndog
In the beginning of 2014, I decided to do something rather scary… BE TRANSPARENT & HONEST. I want to be an open book, but I’m scared. WHY? Because I’m still at the beginning of my journey, and the numbers are pitiful, and the failures often and...
by turndog
For an entrepreneur, the festive season sparks a particular mindset. It isn’t presents or carolling or turkey, but the forthcoming end of one year, and the bright beginnings of anew. A few weeks ago, I considered 2014 and what I’d achieved, and what 2015...
by turndog
“Our blades are f***ing great,” says Michael Dubin, co-founder of The Dollar Shave Club. With a few incredible storytelling techniques up their sleeve, they set up in 2011 and embarrassed the hell out of Gillette and the rest of the stuck in their ways...
by turndog
When it comes to good storytelling, look no further than Walt Disney and his epic empire. Of course, Disney are rather apt at sharing good stories through the media of books and movies and fairytales, but this isn’t my focus in today’s post. Oh no, I...
by turndog
It should be no surprise we consider Apple the Top Storytelling Brand in the world. When it comes to emotional journeys, and crafting rabid and deep-meaning relationships, few do it better than Apple – a company that doesn’t invent a damn thing, but builds...
