“Our blades are f***ing great,” says Michael Dubin, co-founder of The Dollar Shave Club. With a few incredible storytelling techniques up their sleeve, they set up in 2011 and embarrassed the hell out of Gillette and the rest of the stuck in their ways...
Twitter Facebook Buffer LinkedIn It should be no surprise we consider Apple the Top Storytelling Brand in the world. When it comes to emotional journeys, and crafting rabid and deep-meaning relationships, few do it better than Apple – a company that...
It’s a well known fact (although where this fact originated, I have no idea) that 90% of Writing is Rewriting. When it comes to the art of Storytelling, the same rules apply. I speak from experience, because whether I’m writing fiction, non-fiction,...
