What You Can Learn From Aweber

I use an email service called Aweber. Chances are you’ve heard of them, and if you have, it’s probably nothing but good. I know of many great online personalities using Aweber, and I don’t think I’ve ever heard a bad story. This says a lot....

The Death Of The Marketing Guru

As a Strategic Marketer I’ve come across quite a few Marketing ‘Gurus’. Sometimes I meet them online, over Twitter or through a Blog, and sometimes at a networking event. They preach about having a solution to your Brand Positioning issues. That if...

The Strategic Marketer…The Future Is Now

I was recently on a bus during the school rush hour and to the left of me sat two girls, probably around four or five years of age. One had her mother’s iPhone and the other had her iPod touch.   They effortlessly played with it as if it was part of their...

What Is Strategic Marketing?

I recently wrote the Free Ebook, What Is Strategic Marketing: The Ultimate Balancing Act. I wanted to write this post today to share my story and reasons around writing this book. I left my job on the 30th April 2012 and gave myself to the 1st June to get ready. I...

Why I Left My Job

My name is Matthew Turner and I’m a Strategic Marketer. When i think about it, I’ve been one for a long time, but it’s so hard to come out and admit. I spent my childhood asking questions, and arranging things in a very specific order, and generally...