2012 SXSW: Merchandise + Authors = Cheese & Chicken

  I’ve been wittering on about 2012 SXSW all week, but I promise there are only two more posts to go. Today I want to talk about merchandising for authors, a crazy consideration for most. The thing is, I was sat in a talk about crowdsourcing (as discussed in the...

2012 SXSW: Is Crowdsourcing The Future?

After my visit to 2012 SXSW I took in some great talks from some great panellists. They were music based, but the subjects got me thinking about my own writing and author platform. Music and Books are not that different, and are going through, or have been through,...

2012 SXSW: The Future Of Publishing?

2012 SXSW may have been the central focus for the music and interactive industries, but the span of expertise covers all corners of the business stratosphere. My outlook on things is this: an expert is a valuable source and you should look to listen whenever you can....

Aren’t Hipsters Just Wannabe Europeans?

This isn’t a post blasting Hipsters as I have several friends in the states that would qualify. The thing is, though, they’re just trying oh so hard to be unique and individual and stand out, and quite frankly get things totally wrong. Just like you get certain white...

How To Reinvent Your Brand Via Hipsters…

This last March I went to SXSW (South by Southwest) in Austin Texas, fulfilling a dream I’ve had for around 6 years. I first heard of the music festival in 2005, hearing that bands such as Bloc Party were going to grace it’s hallowed turf. Ever since this news my best...