I’m delighted to welcome Matt Forbeck to the site today. I came across Matt via Kickstater and noticed his very ambitious quest of publishing 12 books in 2012. Needless to say I was intrigued, sent him an email, and spent 30 minutes picking his brain. It is now...
If you wake up to a nice cup of coffee, say Amen Now I have your attention, let me tell you a tale that’s full of great service, great attention to detail, and yes, great coffee. If you haven’t already guessed, I’m a lover of Black Gold. It keeps my...
Do you want to know a secret? I find marketing exhausting, annoying, and down right rude. This coming from a marketer… It’s true, though. Marketing is a tough cookie to crumble. It’s like one of those cookies you forget about. The one that you leave...
What is a Brand Story? Hell of a good question and I thank you for asking it. Simply put, it’s the Story behind your Brand (see what I did there?). Don’t worry, I do plan on tackling this big issue, but before we do, let’s look at your business. In...
The launch of your book is on the horizon. You have this great story, but no one knows about it. This is bad, so you start thinking about advertising and Twitter and reviews. The book is done. The hard part is over, right? Why does it feel like the hard work has only...
