What Marketers Can Learn From Coffee Shops

If you wake up to a nice cup of coffee, say Amen Now I have your attention, let me tell you a tale that’s full of great service, great attention to detail, and yes, great coffee. If you haven’t already guessed, I’m a lover of Black Gold. It keeps my...

You Are Not Alone – Author Marketing’s Exhausting

Do you want to know a secret? I find marketing exhausting, annoying, and down right rude. This coming from a marketer… It’s true, though. Marketing is a tough cookie to crumble. It’s like one of those cookies you forget about. The one that you leave...

How A Brand Story Can Rock Your World

What is a Brand Story? Hell of a good question and I thank you for asking it. Simply put, it’s the Story behind your Brand (see what I did there?). Don’t worry, I do plan on tackling this big issue, but before we do, let’s look at your business. In...

The Turndog Tales: 15/07/2012 – 20/07/2012

It’s Friday and that means only one thing. The time has come to round up the week’s best news. The Turndog Tales is here to offer you my favourite articles of the week. I’ve been searching my Twitter feed and this is what I’ve come up with....

How To Create A Book Marketing Campaign

The launch of your book is on the horizon. You have this great story, but no one knows about it. This is bad, so you start thinking about advertising and Twitter and reviews. The book is done. The hard part is over, right? Why does it feel like the hard work has only...