To Speak Good Is To Read Good

As a fellow writer, I’m sure you know the importance of reading. Words are a writers best friend. We need to discover ways to place them next to one another in a poetic, beautiful, and most importantly, sensible manner. Reading allows us to do this. We learn...
How To Create A Solid Customer Profile

How To Create A Solid Customer Profile

How well do you understand your customer? Do you know them well enough to buy a Christmas present that knocks their socks off? This should be the aim that you set yourself RIGHT NOW. You need to understand your customer nearly as well as you know yourself. But how can...
5 Top TED Talks From 5 Amazing Writers

5 Top TED Talks From 5 Amazing Writers

Twitter Facebook Buffer LinkedIn Have you ever spent a night searching TED Talks? If you haven’t, I highly recommend it. Whatever you hope to find, there will no doubt be a talk or two. Best of all, it will usually be from a very inspiring individual (only the...

Does Your Novel Have A Prequel

Everyone loves a good prequel. It’s true, sometimes they absolutely destroy an otherwise loved franchise. But every now and then it gets knocked out of the park. Does your story have a prequel, and if not, does it have the scope to have one? Robert Bevan is a...

Marketing When You Have Zero Spare Time

You have no time to spare. You make the phrase ‘I’m busy’ seem like a joke! You’re an entrepreneur with much to do. The only hope is if God decides to add a few extra hours to the day…and even then it’d be a struggle. This is the common...

The Ever Evolving Human Mind

In recent months I’ve spoken a few times about how marketing needs to evolve. I’ve written a guest post on Firepole Marketing, a post on this very site, and I even touched on it in my Free Ebook, What Is Strategic Marketing. But can people really change?...