Do you want to know a secret? I find marketing exhausting, annoying, and down right rude. This coming from a marketer… It’s true, though. Marketing is a tough cookie to crumble. It’s like one of those cookies you forget about. The one that you leave...
What is a Brand Story? Hell of a good question and I thank you for asking it. Simply put, it’s the Story behind your Brand (see what I did there?). Don’t worry, I do plan on tackling this big issue, but before we do, let’s look at your business. In...
The launch of your book is on the horizon. You have this great story, but no one knows about it. This is bad, so you start thinking about advertising and Twitter and reviews. The book is done. The hard part is over, right? Why does it feel like the hard work has only...
It’s your wife’s birthday. You need to buy something really nice. So you head to Google, type in ‘Present for my wife’, and get inundated with ideas. The world is full of Products. This is fantastic – for the consumer. What about us...
When I speak to young entrepreneurs, I ask them to tell me the story behind their brand. As someone who creates Brand Stories, I don’t expect an in depth answer. If they give me one, my services aren’t needed. What I do like to hear is a brief encounter. A...
Hey Writer! Yes..you…you have a voice that’s unique. Don’t just use it in your writing, use it in your Author Marketing, too. I recently wrote a post about voice and how it differs across channels. Today I want to discuss how you can use this to the...
