by turndog
Your Brand Story has the power to set you apart from your competition. We live in a busy and chaotic world, and struggle against invisibility and looking, sounding, and communicating like all the other folk you share your industry with. Your Brand Story, on the other...
by turndog
As more and more established brands embrace brand story telling, I suspect it’ll continue to grow in 2015. Great news for a Brand Storyteller like me, but full of frustration, too. I love seeing folk share their Brand Story, but hate to see brands replace their...
by turndog
If you haven’t noticed, we live in a fast-moving, attention-shrinking, competitive-bulging society, and I doubt 2015 plans to stem this chaotic frenzy. In fact, I’ll go as far to say we’ve only just scratched the surface, and as technology continues...
by turndog
“Our blades are f***ing great,” says Michael Dubin, co-founder of The Dollar Shave Club. With a few incredible storytelling techniques up their sleeve, they set up in 2011 and embarrassed the hell out of Gillette and the rest of the stuck in their ways...
by turndog
When it comes to good storytelling, look no further than Walt Disney and his epic empire. Of course, Disney are rather apt at sharing good stories through the media of books and movies and fairytales, but this isn’t my focus in today’s post. Oh no, I...
by turndog
It should be no surprise we consider Apple the Top Storytelling Brand in the world. When it comes to emotional journeys, and crafting rabid and deep-meaning relationships, few do it better than Apple – a company that doesn’t invent a damn thing, but builds...
