by turndog
As a Strategic Marketer I’ve come across quite a few Marketing ‘Gurus’. Sometimes I meet them online, over Twitter or through a Blog, and sometimes at a networking event. They preach about having a solution to your Brand Positioning issues. That if...
by turndog
The publishing world has evolved a great deal in recent years. It’s followed the same route as music and now very much relies on the Internet, new gadgets, and indeed technology as a whole. This has allowed people of varying skill sets to become an author, and...
by turndog
I was recently on a bus during the school rush hour and to the left of me sat two girls, probably around four or five years of age. One had her mother’s iPhone and the other had her iPod touch. They effortlessly played with it as if it was part of their...
by turndog
The more I search the Internet the more I see differing opinions on what an Author Platform is and whether a modern day author needs one. The world we currently live in makes it very easy to express your opinions, as I’m doing right now, and it’s great how...
by turndog
I recently wrote the Free Ebook, What Is Strategic Marketing: The Ultimate Balancing Act. I wanted to write this post today to share my story and reasons around writing this book. I left my job on the 30th April 2012 and gave myself to the 1st June to get ready. I...
by turndog
My name is Matthew Turner and I’m a Strategic Marketer. When i think about it, I’ve been one for a long time, but it’s so hard to come out and admit. I spent my childhood asking questions, and arranging things in a very specific order, and generally...
