A few weeks ago I read an article by Denise Urena. It begged the question of whether we should be a fan to those we admire or see them as a peer. What should our community engagement be like? This fascinated me. I loved the idea of seeing everyone as a peer, but...
If you wake up to a nice cup of coffee, say Amen Now I have your attention, let me tell you a tale that’s full of great service, great attention to detail, and yes, great coffee. If you haven’t already guessed, I’m a lover of Black Gold. It keeps my...
What is a Brand Story? Hell of a good question and I thank you for asking it. Simply put, it’s the Story behind your Brand (see what I did there?). Don’t worry, I do plan on tackling this big issue, but before we do, let’s look at your business. In...
When I speak to young entrepreneurs, I ask them to tell me the story behind their brand. As someone who creates Brand Stories, I don’t expect an in depth answer. If they give me one, my services aren’t needed. What I do like to hear is a brief encounter. A...
I’ve always lived by the rule: Give people the opportunity to fail. Show me a man who’s made no mistakes, and I’ll show you one who hasn’t lived. For to really live, you need to make mistakes. You have to date that girl you know’s trouble...
So…you hear Email rocks. You see them arrive in your Inbox every day, and you think, I want a piece of that pie However, you’ve also began reading about how email is on its last legs. That it’s perceived as SPAM and nobody opens them anymore. After all,...
