How Marketing Is Evolving, Not Changing – And Why It Matters

Let me guess, you hate change, right? Most people do and rightly so. Change is sudden and often forced. It usually takes everyone by surprise. For example, after 9/11 there was a lot of change at airports. It was a nightmare. What previously took an hour now took two....

How I Got Orange To Say Sorry

I Blogged about them and two hours later the apology came. That’s how! You may remember a post I did recently venting about the Orange Brand (my phone provider). I was not happy, to cut a long story short, and after 3 months of unhappiness I wrote a Post about...

How To Move From Strategic Thinking to Strategic Doing!

Anybody who reads this Blog, or who’s had the (dis)pleasure to hear me speak first hand, will know my stance on what makes a 21st Century Marketer. My head is constantly doing a dance between Strategic Thinking and Creative Thinking, and it’s finding this...

Backwards Thinking is Creative Thinking

How can you turn Backwards Thinking into Forward Awesomeness? Through Creative & Strategic Thinking, that’s how. If this doesn’t make sense yet, don’t worry. I hope to explain things in the next few hundred words. This post is all about the...

How To Evolve Your Strategic Marketing

Last week I wrote an article about two girls with iPhones, and how they demonstrate the changing landscape of marketing. In my opinion it shows how the movement is changing toward a future of Strategic Marketing because it’s no longer a black and white...