The Evolution Of A Website

Have you noticed some changes around here? In the last few days I’ve been adding a few to this site and will continue to do so. Marketing is evolving, and as a marketer I must adapt. A couple of weeks ago I talked about the difference between Evolution &...

Website Stats: The 1st Month

My new site has been live for one month, so I do what all Bloggers do…obsess over website stats. I know, you don’t have to tell me, keep checking your website Stats is counter productive. Speak to most A-List Bloggers and they probably check their stats once a...

Are Your Employees Hurting Your Brand Positioning?

You work hard to create great Brand Positioning, so why ruin it with a misguided Tweet? Whatever your Social Media of choice, the opportunities on offer are great. It’s Free Its Reach is HUGE It helps you research It helps you create leads It showcases your...

Can The Second Screen Help Your Startup?

Second Screen Viewing is a growing trend in America, but it’s rarely used in England. Generally speaking, only the worlds largest Brands are using this new means to communicate. Can a Startup join the party? I believe they can, but first let me share an...

How Marketing Is Evolving, Not Changing – And Why It Matters

Let me guess, you hate change, right? Most people do and rightly so. Change is sudden and often forced. It usually takes everyone by surprise. For example, after 9/11 there was a lot of change at airports. It was a nightmare. What previously took an hour now took two....