Halfway through writing I Unlove You's first draft, I faced a writing dilemma after coming up with an idea I loved, but at the same time, hated. You see, I Unlove You is a character-driven novel, and although I like to think the plot is good, I hope you lose yourself...read more
. 35 - 21 Building a Brand Story that means something, and makes an impact in your customers lives, is no easy feat. But I'm here with 50 of the greatest Brand Stories in the world to help guide and inspire you. As we edge towards 2016, I want to share some of my...read more
I remember the moment I decided when I'd launch I Unlove You to the world, and how I said to myself, "We need to celebrate by doing a massive giveaway at the same time!" When you're someone like Stephen King or JK Rowling, I imagine a giveaway is rather easy. You...read more
. 50 - 36 Building a Brand Story that means something, and makes an impact in your customers lives, is no easy feat. But I'm here with 50 of the greatest Brand Stories in the world to help guide and inspire you. As we edge towards 2016, I want to share some of my...read more
So you want to know how to tell a brand story, do you? You may assume it has to be about you, because it's your brand story. The thing is, some of the most powerful brands and stories around are those that make it about others... about those they serve... about those...read more
"It started with a simple concept: A ball." This is how One World Play's Brand Story begins. Every now and then I take a few moments to sit back and marvel at how quickly simple ideas can grow into huge movements. A random whimsey transforms into a book. A...read more
Have you noticed how many brands utilise a one for one business model these days? Don't get me wrong, I love them. They're worthy and wonderful and show a more compassionate side to business: one where it isn't about purely making money for you, but sharing the love...read more
September 2015 Loss = £364.70read more
When you woke up this morning, how many of these things did you do: make a cup of tea or coffee, have a shower, brush your teeth, wash the dishes, and put on clean clothes. I imagine you did all of these tasks, which is why charity: water offer such a motivational...read more
. Why I'm making I Unlove You FREE... FOREVER... how this might change how we sell books going forward + the cover reveal we've all been waiting for What I'm about to share with you isn't new or inventive. Certain people in certain industries have done this for a long...read more
I just had to involved Scott Oldford in The Successful Mistake, because not only did he unearth more success as a teen that many do in a lifetime, but he continues to reinvent himself today as he hones in on his best self.
In terms of compelling tales and a fine #GreatMistake, I had confidence he’s step up and a deliver a beauty. Which he did, by the way, because he talked about the dangers of believing your hype, losing sight of who you and those around you, and falling into deep debt because you wandered off course. I love this talk, and I have a sneaky feeling you might, too.read more
In recent weeks I've talked a lot about Product Storytelling, and the brands who do it best. One of the first I came across who do this journey justice was Buffalo Trace - a brand of bourbon I happen to enjoy a lot. I tend to find people sit in one camp or the other...read more
Tim Grahl knows a thing or two about how to sell books, so when it comes to involving folk in The Successful Mistake (a book I hope at least a few people buy), he’s a man I just had to reach out.
Sharing his #GreatMistake, Tim shares a few valuable nuggets about separating your passion from the purpose you have yo offer, and finding a way to bridge these important traits. A true gem of a chat, and one I’m excited to share with you right now.read more
Do you own (or possibly aspire to own) a nice pair of shoes handcrafted in a workshop? I'm not talking about the mass-produced high-street versions you pass each day, rather those made from the likes of Cheaney, Barker, Loake, and Church's. Such shoes go through a...read more
What can I say about John Corcoran, other than he’s had a rather a varied background, done a little of everything, but always focussed on the importance of relationships. As someone who appreciates this too, I figured he’d be a good fit for The Successful Mistake.
John did falter along the way, however, tried to do it on his own, and forgot about his network at times. This is what his #GreatMistake centres around, and I for one am glad he shared it with me – which means I can share it with you right now!read more