This is How To Tell A Brand Story

This is How To Tell A Brand Story

So you want to know how to tell a brand story, do you? You may assume it has to be about you, because it's your brand story. The thing is, some of the most powerful brands and stories around are those that make it about others... about those they serve... about those...

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How To Escape $750,000 of Personal Debt: with Scott Oldford

How To Escape $750,000 of Personal Debt: with Scott Oldford

I just had to involved Scott Oldford in The Successful Mistake, because not only did he unearth more success as a teen that many do in a lifetime, but he continues to reinvent himself today as he hones in on his best self.

In terms of compelling tales and a fine #GreatMistake, I had confidence he’s step up and a deliver a beauty. Which he did, by the way, because he talked about the dangers of believing your hype, losing sight of who you and those around you, and falling into deep debt because you wandered off course. I love this talk, and I have a sneaky feeling you might, too.

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This Is Product Storytelling At Its Best

This Is Product Storytelling At Its Best

In recent weeks I've talked a lot about Product Storytelling, and the brands who do it best. One of the first I came across who do this journey justice was Buffalo Trace - a brand of bourbon I happen to enjoy a lot. I tend to find people sit in one camp or the other...

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Passion v Purpose – How To Get The Right Balance: with Tim Grahl

Passion v Purpose – How To Get The Right Balance: with Tim Grahl

Tim Grahl knows a thing or two about how to sell books, so when it comes to involving folk in The Successful Mistake (a book I hope at least a few people buy), he’s a man I just had to reach out.

Sharing his #GreatMistake, Tim shares a few valuable nuggets about separating your passion from the purpose you have yo offer, and finding a way to bridge these important traits. A true gem of a chat, and one I’m excited to share with you right now.

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How To Build A Network That Will Change Your Life: with John Corcoran

How To Build A Network That Will Change Your Life: with John Corcoran

What can I say about John Corcoran, other than he’s had a rather a varied background, done a little of everything, but always focussed on the importance of relationships. As someone who appreciates this too, I figured he’d be a good fit for The Successful Mistake.

John did falter along the way, however, tried to do it on his own, and forgot about his network at times. This is what his #GreatMistake centres around, and I for one am glad he shared it with me – which means I can share it with you right now!

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I Want To Send You Every Book I've Ever Written For FREE

To celebrate you joining this Writing, Editing & Publishing Adventure, I'd like to send you every book I've written... For FREE!

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